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Practical paper selection guide

Paper GSM,
made understandable.

Compare common paper weights, understand how coating and bulk change the feel, and choose a sensible starting point for each printed product.

Start with the definition

GSM measures weight—not exact thickness.

GSM means grams per square metre. A 300gsm sheet has more mass per square metre than a 150gsm sheet, but that number alone does not describe stiffness, opacity, surface or exact caliper.

Coated, uncoated, recycled, textured and high-bulk papers can feel different at the same GSM. Use weight as a useful starting point, then consider the product, finish, folding and handling requirements.

Paper weightTypical feelCommon applicationsSelection note
80–90gsmLight, flexible office paperForms, invoices, internal sheets and economical letterheadsSuitable where writing and office-printer compatibility matter.
100–120gsmSmoother and more substantialPremium letterheads, reports and booklet text pagesAdds presence without becoming card-like. Check office-printer compatibility.
130–150gsmLight coated promotional sheetFlyers, leaflets, folded brochures and booklet interiorsBalances colour reproduction, folding and distribution cost.
170gsmNoticeably firmer coated sheetPremium flyers, brochures, posters and menu insertsStronger feel while still commonly suitable for folding with correct production.
200–250gsmLight card with visible structureCovers, postcards, invitations, heavier flyers and short-use menusFolds may need scoring to avoid surface cracking.
300gsmFirm cardCovers, menus, postcards and some presentation foldersOffers structure; coating and lamination change rigidity and feel.
350gsmSubstantial cardBusiness cards, premium covers and corporate presentation piecesA common premium-card starting point, subject to product and finish.
400gsmHeavy, rigid cardLuxury business cards and high-impact cardsFinish, grain and production method become especially important.
Quick starting points

Choose by what the piece must do.

WRITE & PRINT

Office stationery

80–120gsm

Uncoated sheets for letterheads, forms and documents that may pass through an office printer.

FOLD & DISTRIBUTE

Flyers and brochures

130–170gsm

Coated stock that carries colour well while remaining practical for folds and larger quantities.

HANDLE OFTEN

Menus and covers

200–300gsm

Heavier stock for structure, presentation and durability, often paired with an appropriate finish.

MAKE AN IMPRESSION

Cards and folders

300–400gsm

Substantial card weights for business cards, covers and presentation pieces where rigidity matters.

These are starting references, not fixed production rules. Size, grain, coating, folds, lamination and printing method can change the best choice.

Beyond the number

What else changes the result?

01

Coated vs uncoated

Coated paper usually gives sharper colour and a smoother surface. Uncoated paper feels more natural and is generally easier to write on.

02

Bulk and caliper

High-bulk paper can be thicker than a denser sheet of the same GSM, which matters for book spines, folds and mailing weight.

03

Grain direction

Paper folds more cleanly with the grain. Incorrect grain direction can increase cracking, spring-back and poor booklet opening.

04

Scoring and folding

Heavier stocks often need scoring before folding, especially when printed with dense colour across the fold.

05

Lamination

A film can increase durability and perceived substance, but also changes writability, recyclability, folding and surface appearance.

06

Production method

Digital, offset and specialist finishing processes may have different stock ranges and minimum quantities.

Common questions

Paper GSM Guide FAQs

Does higher GSM always mean thicker paper?

Usually it feels heavier, but not always thicker in direct proportion. Fibre, coating, compression and paper bulk can create different calipers at the same GSM.

What GSM is suitable for flyers?

Around 130–170gsm is a common starting range for many flyers. Lighter paper suits economical distribution, while heavier stock creates a more premium hand feel.

What GSM is suitable for business cards?

Substantial business cards commonly use around 300–400gsm. The right choice also depends on lamination, foil, embossing, edge finishing and the desired rigidity.

Can 300gsm paper be folded?

Yes, but heavier coated sheets often require scoring and correct grain direction to create a clean fold and reduce cracking.

Which paper is easiest to write on?

Uncoated paper is generally the simplest choice for pens, stamps and office printers. Laminated and heavily coated surfaces may require special inks or pens.

Should I choose paper from GSM alone?

No. Consider opacity, stiffness, surface, colour, grain, finishing, folding, mailing weight and how the finished piece will be handled.

Want to compare actual stocks?

Tell us the product, quantity and feel you want. We can recommend a practical paper and confirm current production options before printing.

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